The family story
Findeln. Zermatt. Switzerland. Around the World.
A multi generational family business - from agriculture to hospitality to real estate - the Julen family story is strongly linked with the rise of Zermatt as an iconic mountain destination, and the family's hard working and pioneering spirit.
From humble beginnings
A history of pioneering
FINDELN
Mario was born and raised in a family of six in the agricultural village of Findeln that is located just above Zermatt. Today, Findeln has become a popular tourist destination itself.
HEXENBAR
When he was 26 years old, Mario started his first gastro project, the Hexenbar - and still until today, you can visit the iconic, cozy establishment for a drink in Zermatt.
MOUNT EVEREST
In May 2006, Mario was the first Western mountain climber that transitioned across the peak of Mount Everest - but it wasn't planned, rather a coincidence.
108 DAYS
In 2008, Mario and friends chartered a PC-12 (Pilatus) and flew around the globe in 108 days, stopped in 22 countries - this remains as the most inspiring events of his lifetime.
7 HEAVENS
Completed in 2016, as one of the first luxury residential projects in Zermatt, the development attracted many local and foreign investors.
ZERMAMA
The Admiral hotel has been a family property for a long time, in 2019 the hotel was relaunched as Hotel Zermama under the supervision of Sandrine Julen.
ZERMAMA
The Admiral hotel has been a family property for a long time, in 2019 the hotel was relaunched as Hotel Zermama under the supervision of Sandrine Julen.
PRESENT
Now a family office is set up that is focusing on the vision of the group and backing of the next generation of pioneers that can create a better tomorrow.
The book: Family Julen and Zermatt
Find out more about the dynasty under the Matterhorn: The exciting story of one of the most important families in the region. This book is entirely dedicated to the history of a typical Zermatt family, the Julen family.
The book is only available in German for now.
Mario Julen's 108 days around the globe
(coming soon)
